Turn trust into insight.

Personal information is collected, traded and exploited across the internet - without the knowledge or consent of the user. Mine enables brands to invite users to join their audience and pays them for the anonymous insights this connection provides.

Mine... One name, two meanings.
For the user, it's about my data being mine. I own it.
For the brand, it's an aspiration to mine insights ethically and earn audience trust.
Mine strives to deliver a higher standard for both.

Brad Thomas, Founder, Mine

A BETTER WAY TO UNDERSTAND YOUR AUDIENCE - ETHically

Finally, a clear view of real behaviour

About

What Mine Is

A privacy-first platform that shows brands how real people engage online. Instead of tracking individuals, Mine measures how your collective audience is engaging with your website and your competitors. Users opt in, stay anonymous and get paid. Brands get simple, reliable insights — without compromising trust.

FOR BRANDS

A more transparent connection between brand and user

Transparency builds trust. Mine enables brands to improve and track affinity by rewarding engagement and loyalty.

FOR USERS

Privacy that pays

Every month that a user is active in your Mine audience, you pay them $1 directly. This means every month they're reminded of your brand in a positive way. Users have never before been paid (and therefore incentivised) to browse your website. Mine makes this possible.

Why brands use Mine

See where your audience is going
Understand how your audience splits between your website and your competitors — in real time — so you can see where attention is actually going while decisions still matter.
Measure real behaviour, not assumptions
See how campaigns, launches, and brand activity influence actual website visits — without attribution models or guesswork.
Privacy-safe by design
‍All signals are aggregated, anonymised, and permissioned. Brands never see identities. Users stay in control and always know what’s shared.
Real audiences, not inferred ones
‍Insights come from opted-in users who’ve chosen to participate — not cookies, probabilistic models, or scraped data.
Build brand affinity
‍When a user is in your audience, they get paid directly by you. This is powerful. It means that every month that user gets notified that they received a payment by you - putting your brand in their mind in an impactful and positive way. This builds brand affinity.
Built for simple, effective action
‍Use Mine insights to inform campaigns and decisions with confidence — without needing complex attribution or invasive tracking.

Turn trust into insight

Understand real shifts in attention and intent — without cookies, tracking, or personal data.

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